There is not much point in having a website unless people look at it. The main
way to find a website (unless you already know the address) is to use a search
engine such as google. So it is important that your website turns up in the
right set of search results! This is the job of Search Engine Optimisation,
or SEO.
The first step is an analysis of your products and services to identify a set
of keywords which a potential visitor might use in a search. Then your
website is optimised with these words in mind. This includes:
- Keyword Placement
- Code Review
- Site Structure Review
- Content Analysis
The results of the optimisation are reviewed periodically and further fine
tuning carried out if required.
This process can make a huge difference to your ranking; if you would like
more information, or to see some examples of sites I have optimised, please
get in touch.
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